Prefero + Instagram: Turn DMs into Booked Appointments
Your Instagram followers are asking about availability, prices, and services. Cora responds instantly, answers questions, and books them in 24/7, even while you are behind the chair.
The Instagram Problem for Salons
You post beautiful content. Followers engage. DMs pour in: "How much for balayage?" "Do you have anything Saturday?" "Can I book a cut and color?"
But you are with a client. By the time you respond hours later, they have already booked somewhere else. Research shows that leads contacted within 5 minutes are 21x more likely to convert. Without instant responses, your Instagram content drives traffic but not bookings.
Cora fixes this. She responds to every DM within seconds, answers service questions accurately, checks your calendar, and books the appointment, all while you focus on the client in your chair.
What Cora Does on Instagram
Instant DM Responses
Cora replies to booking inquiries within seconds, any time of day or night. No more lost leads from delayed responses.
In-DM Booking
Checks your calendar, suggests available times, and confirms the booking, all within the Instagram conversation.
Accurate Service Info
Cora knows your full service menu, pricing, and durations. She answers questions as accurately as you would.
Story Reply Handling
When followers reply to your stories asking about services, Cora picks up the conversation and converts interest into bookings.
Lead Follow-Up
If someone inquires but does not book, Cora sends a polite follow-up within 24 hours to recapture the lead.
Conversion Tracking
Sage tracks how many Instagram DMs convert to bookings, giving you clear ROI on your content efforts.
Setup Takes 5 Minutes
Connect your Instagram Business account
Authorize Prefero to read and respond to DMs on your behalf via Meta's official API.
Cora learns your services
She imports your service menu from your connected booking platform (Vagaro, Fresha, etc.).
Set your brand voice
Customize Cora's tone, whether friendly and casual, professional and polished, or anywhere in between.
Go live
Cora begins handling DMs immediately. Monitor conversations in your Prefero unified inbox.
Instagram Integration FAQs
- Does Cora respond to every Instagram DM?
- Cora responds to all DMs that contain booking inquiries, service questions, or pricing requests. She recognizes the intent behind messages and provides helpful, accurate responses. Non-business DMs are flagged for your personal attention.
- Can Cora book appointments directly from Instagram DMs?
- Yes. Cora checks your booking system's availability, suggests available times, and creates the appointment, all within the Instagram DM conversation. Clients never need to leave Instagram to book.
- Does Prefero post content on my Instagram?
- Currently, Prefero focuses on DM management and lead conversion rather than content publishing. We recommend pairing Prefero's DM automation with your own content strategy for maximum impact.
- How does this work with Instagram story replies?
- When potential clients reply to your stories with booking requests, Cora handles those conversations the same way as regular DMs, answering questions, checking availability, and booking appointments.
- Can Cora handle multiple Instagram accounts?
- Yes. Multi-location businesses can connect each location's Instagram account. Cora routes inquiries to the correct location and books into the right calendar.
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Ready to Convert Instagram Followers into Clients?
See how Cora turns your Instagram DMs into a 24/7 booking channel.